Use a blend of OKRs and KPIs to achieve your business outcomes faster, better and more
Objectives and Key results (OKR) is a goal management system used by teams, large and small, to collaborate and achieve stretch goals through a framework that requires regular check-ins, feedback, continuous learning, collaboration and problem-solving.
Key Performance Indicators (KPIs) are the critical (Key) Indicators of progress toward an intended objective, measuring an aspect of the objective of the business. KPIs quantify the objectives and break it down to specific metrics that can be used to measure the achievement of the Objectives.
KPIs are encouraged to be used within the OKR framework to set growth goals and achieve more with alignment and execution.
When it comes to managing your business though, having great KPIs identified by itself is not enough. OKRs may be new, but every business has a plan and a budget for every year. These plans and corresponding budgets are typically based on projections of KPIs, based on what you did in the past and what you target to or expect to achieve this year. This is where OKRs come into play. It is a lot easier to use the travel analog
Improve Brand Engagement
Increase number of visitors from 20K to 60K
27%
Increase number of Customer success stories from 0 to 5
27%
Ensure Brand Consistency
27%
We did not have to change our performance plan to fit the technology – the technology was able to fit into the plan that we had created.”
Dan Myers