Strengthen Sales Team

In this video, we’ll write an OKR to “Strengthen the Sales Team”. This objective addresses an underlying goal that the department should always have. While it should always be a desire for a department to get stronger, writing an OKR brings intentionality and attention to this goal, and commits time and effort to truly ensure that it happens. While this objective might seem intangible, strong and specific key results can make it a reality.

Here are the key results we’ll use for this important objective:

Decrease average time taken to convert a prospect into a customer from 18 to 10 days

• Conduct at least one training program per month
• Establish sales process

Let’s input this OKR into the Profit.co software. Using the form, we’ll create the first key result– Decrease average time taken to convert a prospect into a customer from 18 to 10 days.

First, select the key result type from the drop down menu. Because this is a metric-based key result with a value we’d like to decrease, we’ll select “Decrease KPI” from the drop down menu. Choose a KPI by pressing “Search & Select KPI”. This will open a pop up where you can search your KPI by name, or browse through KPI categories and select from the provided list.

Select a target date for completing your key result.

Then, modify your chosen KPI values to fit your specifications. In this case, we’ll be decreasing the average time it takes to convert a prospect into a customer from 18 days to 10 days.

Based on the information you provided, the form will build a title for you. Make any necessary modifications, or add any desired context.

Then, you can indicate if you’d like to assign this key result to a specific employee by pressing the “Search & Select Assignee” button. You can search for an employee, team, or department using the search bar, or browse using the catalogue.

Finally, select the frequency with which you would like to complete check-ins, and press “Create”.
This key result targets an important metric for the sales department– and decreasing the time it takes to convert a prospect into a customer will certainly strengthen the sales department as a whole.

Here are the other key results that can help us achieve this objective.

These three key results can make a highly important, albeit unspecific, Objective a concrete reality in your sales department by targeting important and definable characteristics of the Sales department and focusing time, effort, and resources on ensuring that they are achieved.