How the Balanced Scorecard (BSC)

Category: Strategy Management.

Introduction

Have you ever wondered how risk management fits into the Balanced Scorecard (BSC) strategy framework? While it might not be obvious initially, the BSC plays a key role in managing risks — even if it doesn’t explicitly spell it out.

Let’s dive into how the BSC and risk management work hand-in-hand to help businesses plan for strategic success and navigate the challenges and uncertainties along the way.

Why Risk Management and BSC Go Hand in Hand

The Balanced Scorecard is a widely used tool that helps organizations turn their vision and strategy into actionable objectives across four key areas: Financial, Customer, Internal Processes, and Learning & Growth. You might ask, “Why doesn’t the BSC explicitly mention risk management?”

Well, the truth is risk management is baked into the BSC framework. When companies develop their strategy using the BSC, they’re already thinking about risks, even if they are not explicitly stated. Every time a company sets objectives chooses measures, and outlines initiatives, they’re (or should be!) considering the risks involved.

warren-buffett

Risk comes from not knowing what you’re doing

Warren Buffett

1. Managing Strategy Implementation Risks

One of the biggest risks any business faces is failing to implement its strategy. After all, a strategy is only as good as its execution. When building a Balanced Scorecard, management teams typically outline how they plan to achieve their objectives — and that plan should naturally include how they will mitigate the risks of failure.

During the BSC design phase, you should be asking questions like:

  • What are the risks to achieving this objective?
  • How will we manage or mitigate these risks?
  • What resources do we need to ensure success, and how do we safeguard them from potential risks?
  • What external factors could derail this strategy, and how will we adapt?
  • You’re missing a critical step if these questions aren’t being asked. Risk management should be part of every conversation when discussing strategic goals, ensuring risks are identified, addressed, and mitigated.

2. Different Risks, Different Approaches

Not all risks are created equal, and they require different approaches. While the Balanced Scorecard is great for addressing strategic risks — like the risk of failing to execute a strategy or adapting to shifting market conditions — it may not address every operational risk in detail.

Consider risks like compliance, safety, financial health, or external market forces. These risks must be tackled through specific management processes outside the traditional BSC structure. However, the BSC can still highlight strategic objectives that deal with such risks at a high level.

For example, a company might include an objective like “Enhance Workplace Safety” in the Internal Processes perspective. This directly addresses an operational risk, but the deeper management of that risk might occur through a separate risk management process (like safety protocols). The BSC’s role here is to ensure that high-level risks are visible and aligned with the overall strategy, helping management stay focused on critical areas.

3. Identifying, Discussing, and Monitoring Risks

It’s not just about having the right risk management processes in place — it’s about regularly discussing them. The Balanced Scorecard encourages frequent reviews and strategy meetings, which creates the perfect platform for addressing emerging risks.

This means that risk management becomes a dynamic, ongoing process. In every operational and strategic review, teams should ask:

  • What risks are we currently facing?
  • Are we managing them effectively?
  • Have any new risks emerged that need attention?

If risks aren’t discussed regularly, they can spiral out of control. BSC-driven meetings ensure that risk management remains a core part of strategy discussions, keeping it at the forefront of decision-making.

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4. Strategy Maps and Risk Visibility

One of the most valuable aspects of the BSC is the Strategy Map, which shows the cause-and-effect relationships between strategic objectives. This visual tool is where risk management comes into play.

A Strategy Map lets you easily see the risks associated with each strategic objective. Whether it’s a risk to your financial performance, customer satisfaction, or internal processes, the map provides a clear line of sight to potential challenges. This visibility helps identify weak links and areas where additional resources or focus may be required to mitigate risks effectively.

5. Incorporating Risk-Specific Objectives and Initiatives

Risk doesn’t have to be hidden in the BSC. You can (and should!) integrate risk-specific objectives and initiatives directly into the framework.

For example, a company in a high-risk industry, like energy or healthcare, might have a strategic objective focused on safety or regulatory compliance. This ensures that risks are not only acknowledged but are also actively managed within the strategy.

Moreover, strategic initiatives can be designed to close performance gaps related to risk. For instance, if a company faces supply chain disruptions, it might launch an initiative to diversify suppliers and build resilience into its processes. The BSC ensures that these risk-related initiatives align with overall strategic goals, creating a comprehensive approach to performance and risk management.

The Bigger Picture: How BSC and Risk Management Fit Together

So, does the Balanced Scorecard help manage risk? Absolutely! But it’s not a standalone solution. It works alongside traditional risk management processes to provide a complete picture of strategy and risk.

Ultimately, the BSC helps embed risk management into the broader conversation about strategic success. It ensures that risks are considered at every level, from high-level strategic planning to the daily operations that drive your company forward.

That’s where the true value of the Balanced Scorecard lies — helping you manage risks while staying focused on achieving your strategic goals.

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