The Telecom industry across the world faces significant challenges due to high competitions, technological revamps at very short frequencies and the unceasing customer demands. In this demanding market, an effective way towards growth of specified business goals that addresses telecommunication pain points in a unique way is by adopting new business strategies that can enable business agility.
Nowadays, the telecom industry is no longer considered to be technology centric, rather their performance revolves around successfully implementing strategic goals and executing the promises of sales pitch in an organized way. Also the telecom industry must focus on growth keeping up with the evolving times with the demand and needs of the customer to ensure customer relationship and customer success. In order to achieve Customer satisfaction, it is important to develop marketing intelligence and strategic alignment of goals with innovative promotional ideas to drive business. As a goal-setting software, OKRs are considered to be the most effective strategy framework to align goals and bring transparency at all levels.
Profit.co is an automated OKR software that grows goals 10x faster by encouraging team and department collaboration, tracking progress and helping to identify the root cause of issues that have to be eradicated. With the predefined framework you can start using Profit.co right away to frame objectives and key results for your teams!
Our OKR example series helps users frame specific OKRs for their teams, departments and organization. To our list of OKR example series like Healthcare, Insurance, Engineering, Marketing, IT services and Procurement, we are now adding some examples that would help your goals shaped towards being a leading telecom player.
Framing OKRs with futuristic ideas can help you achieve your moonshot goals within a specific period and help you get ready for bigger challenges.
Objective: Expand 5G Coverage across the country
KR 1 : Increase network speed from 6 Gbps to 10 Gbps (9Gbps to 18 Gbps)
KR 2 : Increase the number of 5G cellular base station from 20 to 40
KR 3 : Achieve high band 5G coverage of 100 million people
Objective
Expand 5G Coverage across the country
Target Date: Q4-2021
Visibility: All Employees
Key Results
Increase network speed from 6 Gbps to 10 Gbps (9Gbps to 18 Gbps)
Network SpeedIncrease the number of 5G cellular base station from 20 to 40
5G cellular Base StationAchieve high band 5G coverage of 100 million people
High Band 5G CoverageAs a telecommunication organization, you definitely need to support and delight customers in an exceptional way, framing OKRs that help you tackle the demands and the issues at a promised time and can help you consistently power customer experience.
Objective: Delight customers with enhanced MCC (Mobile Cloud Computing) features
KR 1 : Increase data throughput from 5 MB/s to 10MB/s
KR 2 : Increase MCC storage capacity per user from 10Gb to 40Gb
KR 3 : Decrease latency speed from 80 ms to 20 ms
Objective
Delight customers with enhanced MCC (Mobile Cloud Computing) features
Target Date: Q4-2021
Visibility: All Employees
Key Results
Increase data throughput from 5 MB/s to 10MB/s
Data ThroughputIncrease MCC storage capacity per user from 10Gb to 40Gb
MCC storage capacityDecrease latency speed from 80 ms to 20 ms
Latency Speed Focus on delivering top notch service performance to ignite results and support your objective with key results that help you reduce RTT delay, increase call rate and reduce downtime due to affected BTSs.
Objective: Deliver Top Notch service performance
KR 1 : Reduce RTT delay from 8000 Ms to 1000 Ms
KR 2 : Increase Call setup success rate (CSSR) from 93% to 100%
KR 3 : Decrease Point of Interconnection (POI) congestion from 0.5% to 0.1%
KR 4 : Reduce the downtime due to Affected BTSs from 2% to 0%
Objective
Deliver Top Notch service performance
Target Date: Q4-2021
Visibility: All Employees
Key Results
Reduce RTT delay from 8000 Ms to 1000 Ms
RTT DelayIncrease Call setup success rate (CSSR) from 93% to 100%
Call Setup Success Rate (CSSR)Decrease Point of Interconnection (POI) congestion from 0.5% to 0.1%
Point of Interconnection (POI) CongestionReduce the downtime due to Affected BTSs from 2% to 0%
Downtime due to Affected BTSsIf you want to accelerate 5G network performance, try building key results that would maintain bandwidth, increase 5G area traffic capacity and the transmission probability rate.
Objective: Accelerate 5G network performance
KR 1 : Maintain bandwidth (Maximum aggregated system)by at least 100 HZ
KR 2 : Increase 5G area traffic capacity from 5Mbps to 8Mbps
KR 3 : Increase successful transmission probability of cognitive device to device communication from 0.95 to 0.98
Objective
Accelerate 5G network performance
Target Date: Q4-2021
Visibility: All Employees
Key Results
Maintain bandwidth (Maximum aggregated system)by at least 100 HZ
Bandwidth (Maximum aggregated system)Increase 5G area traffic capacity from 5Mbps to 8Mbps
5G Area Traffic CapacityIncrease successful transmission probability of cognitive device to device communication from 0.95 to 0.98
Transmission probability rateTo work on your goal that consists of gaining market share from the competitors you may need key results that increase wireless subscribers market share, revenue market share and minutes market share.
Focusing on such KPI will definitely keep you on track and help you measure Key results effectively.
Objective: Gain market share from the competitors
KR 1 : Increase the wireless subscribers market share to from 35K to 52K
KR 2 : Increase the Revenue Market Share from $2500M to $3500M
KR 3 : Increase the minutes market share from 20 min/hr to 30 min/hr
Objective
Gain market share from the competitors
Target Date: Q4-2021
Visibility: All Employees
Key Results
Increase the wireless subscribers market share to from 35K to 52K
Wireless Subscribers Market ShareIncrease the Revenue Market Share from $2500M to $3500M
Revenue Market ShareIncrease the minutes market share from 20 min/hr to 30 min/hr
Minutes Market ShareMaintaining a capex fund is the vital part of developing the telecom industry and objectives like that can help you actively increase capex revenue ratio, decrease capex per subscriber and maintain capex per site.
Objective: Maintain capex fund efficiently
KR 1 : Increase Capex to Revenue ratio from 35% to 50%
KR 2 : Decrease capex per subscriber from $16 to $12
KR 3 : Maintain capex per site between $80k to 100K
Objective
Maintain capex fund efficiently
Target Date: Q4-2021
Visibility: All Employees
Key Results
Increase Capex to Revenue ratio from 35% to 50%
Capex to Revenue ratioDecrease capex per subscriber from $16 to $12
Capex per SubscriberMaintain capex per site between $80k to 100K
Capex per SiteFocusing on finance can help you cope up with cost and expenses effectively and OKRs help you to achieve crucial goals like reducing Opex/Gbyte, total energy costs and reduction in opex and so on.
Objective: Optimize telecom operating cost
KR 1 : Reduce Opex/Gbyte from $2.50 to $1.50
KR 2 : Maintain total energy costs at 40% of total opex
KR 3 : Achieve $60M reduction in Opex through Digital Transformation
Objective
Optimize telecom operating cost
Target Date: Q4-2021
Visibility: All Employees
Key Results
Reduce Opex/Gbyte from $2.50 to $1.50
Opex/GbyteMaintain total energy costs at 40% of total opex
Total Energy CostsAchieve $60M reduction in Opex through Digital Transformation
Reduction in OpexEnhancing network service quality is possible only when you have key results that increase subscribers’ call success rate, number of BTS sites nationwide and call drop rate . These kinds of KPIs help you reach long term goals in a shorter period, especially when it is handled with commitment and progression.
Objective: Enhance network service quality
KR 1 : Increase subscribers call success rate from 96.8% to 98.8%
KR 2 : Increase the number of BTS sites nationwide form 5000 to 6500
KR 3 : Decrease the call drop rate from 2.75% to 0.5%
Objective
Enhance network service quality
Target Date: Q4-2021
Visibility: All Employees
Key Results
Increase subscribers call success rate from 96.8% to 98.8%
Subscribers Call Success RateIncrease the number of BTS sites nationwide form 5000 to 6500
Number of BTS Sites NationwideDecrease the call drop rate from 2.75% to 0.5%
Call Drop RateImproving network operational efficiency can be achieved with key results that focus on KPIs like MOS, average network response time and mobile switching sites.
Objective: Improve network operational efficiency
KR 1 : Maintain MOS (Mean opinion score) score between 4.3 and 4.5
KR 2 : Decrease average network response time 849ms to 294ms
KR 3 : Increase the number of Mobile switching sites from 20 to 25
Objective
Improve network operational efficiency
Target Date: Q4-2021
Visibility: All Employees
Key Results
Maintain MOS (Mean opinion score) score between 4.3 and 4.5
MOS (Mean opinion score)Decrease average network response time 849ms to 294ms
Average Network Response TimeIncrease the number of Mobile switching sites from 20 to 25
Mobile Switching SitesAlso, focusing on boosting spectrum efficiency can help you attain spectrum range, busy hour erlangs and other related metrics. So it’s really important that you frame KRs that can possibly align with the objective to yield qualitative and quantitative results.
Objective: Boost Spectrum Efficiency
KR 1 : Increase Spectrum range from 3 MHz to 5 MHz
KR 2 : Increase Subs/Km2 for Urban from 1000 to 2000
KR 3 : Maintain Busy Hour Erlangs carried by at least 4000 per sq km per MHz
Objective
Boost Spectrum Efficiency
Target Date: Q4-2021
Visibility: All Employees
Key Results
Increase Spectrum range from 3 MHz to 5 MHz
Spectrum rangeIncrease Subs/Km2 for Urban from 1000 to 2000
Subs/Km2 for UrbanMaintain Busy Hour Erlangs carried by at least 4000 per sq km per MHz
Busy Hour ErlangsWith OKRs you can keep your team focused on goals and can easily track performances to evaluate them profoundly. OKRs enables your team to process the flow of work by regularly injecting the goals of the organization as well as the individuals. OKRs automates your goal-setting process by letting your teams reflect on their priorities with custom weighted key results. With OKRs your organization can look more deeper into results within a specified timeframe and can strive to become high performing organizations. The telecom industry players should definitely use OKRs to get ready to fit in the changing regulations, fast-growing technology and customer demands.