Who can participate
Anyone from any discipline, organization, or institution, An unaffiliated individual can also register. No restrictions. We welcome all ideas! Teams are permitted. Only 1 entry per individual
(you cannot be a part of multiple teams)
![dates-deadlines](https://storage.googleapis.com/profit-prod/wp-content/uploads/2019/09/dae35d10-date-deadline2.png)
Format
Create a unique pitch deck with all the following components
A. Executive Summary Including but not limited to:
- Idea
- Team
- Market Research
B. Value Proposition What the company stands for, how it operates, and why it deserves business
C. Objectives & Key Results OKRs for top 3-5 key company functions + KPI’s
D. Cost Structure
- Fixed Costs
- Variable Costs
E. Conclusion
- Request for financing
- Competitive Analysis
Acceptable submission platforms: Slideshare, Powerpoint, Keynote, Google Slides, Prezi
Judging Criteria
![judging-criteria](https://storage.googleapis.com/profit-prod/wp-content/uploads/2019/05/28850d28-judging-criteria.png)
Proposals will be evaluated by multiple judges and the average will be taken to produce a final raw score. In the event of a tiebreaker, judges will compute a subscore from the objectives & key results categories and use this to declare a winner.
OKR Examples
Case #1: EPA
![](https://storage.googleapis.com/profit-prod/wp-content/uploads/2019/05/5b10dfb9-example-china-canvas.png)
*Notice how the objective is qualitative whereas the key results are quantitative!
Case #2: Uber
![](https://storage.googleapis.com/profit-prod/wp-content/uploads/2019/05/dd4a62a5-example-uber-canvas.png)
*Uber applied a numerical framework to their growth strategy to bring their objective to life.
Case #3: A Customer Support OKR
![](https://storage.googleapis.com/profit-prod/wp-content/uploads/2019/05/9476b37d-example-customer-support-okr-canvas.png)
Resources
www.profit.co/okr-university/what-is-okr/
Git Lab explains OKRs: about.gitlab.com/company/okrs/
How Google Sets OKRs: https://www.youtube.com/watch?v=mJB83EZtAjc
Google Ventures Startup Lab | GV partner Rick Klau covers the value of setting objectives and key results (OKRs) and how this has been done at Google since 1999. Understand the key attributes of effective OKRs and how to apply them.