Annual priorities never reach frontline teams
Leadership agrees the plan, then the people doing the work never hear what changed.
Hoshin Kanri
Turn Your Annual Strategy Into Daily Action
Profit.co connects your vision to every team through X-Matrix planning, Catchball dialogue, and PDCA cycles in one platform.
Rated 4.7/5 by 500+ Leaders
Trusted by 1,500+ Organizations worldwide
Problems we solve
Strategy gets lost somewhere between planning and actual execution
Most organizations write good strategy but rarely translate it into work people actually do.
Goals handed down with no team buy-in
Targets arrive fully formed, so the teams expected to hit them feel no ownership.
No structured cycle to review and adjust
Plans get set once a year, then nobody revisits them until the next planning season.
Strategy and OKRs tracked in separate tools
Most tools hold the strategy in one place and daily goals in another, so they drift apart.
Core capabilities
The Hoshin Kanri Platform That Bridges Vision to Execution
Built for strategy and operations teams who need one place to cascade goals, connect Hoshin Kanri to their OKR management, and track continuous improvement.
X-Matrix
See your entire strategy on one page
Link vision, annual objectives, improvement priorities, and KPIs in one view. Nothing drifts when every connection is visible.
- Goals split: breakthrough vs improvement
- Objectives mapped to every KPI
- Every initiative owned and targeted clearly
Catchball
Turn planning into a two-way conversation
Leaders set direction and teams refine it. Catchball captures every exchange so commitments are real, not inherited.
- Every level joins the conversation
- Disagreements resolved before committing
- Goals teams actually agreed to
PDCA Cycle
Make continuous improvement part of every quarter
Plan, Do, Check, Act runs on a structured cadence inside Profit.co. Strategy stays current because adjustment is built into the process.
- Huddles every month and quarter
- Blockers cleared and plans updated
- Every cycle tracked to an owner
Complete feature set
What Comes With Profit.co Hoshin Kanri
One place for every Hoshin Kanri practice – from X-Matrix to PDCA, from vision to frontline execution.
X-Matrix Planning
Links vision, objectives, projects, and KPIs in one view
Catchball Dialogue
Structured two-way planning conversations between leaders and teams
PDCA Cycle
Built-in Plan-Do-Check-Act cadence that keeps improvement systematic
Goal Cascade
Flows strategy from company level down to individual contributors
Annual Priorities
Translates multi-year breakthrough objectives into measurable annual goals
Breakthrough Goals
Separates high-stakes breakthrough objectives from routine improvement work
Ownership Assignment
Assigns a named owner to every goal, initiative, and KPI
Review Huddles
Monthly and quarterly structured reviews to assess and realign
KPI Tracking
Monitors progress against every key performance indicator in real time
Improvement Tracking
Tracks annual improvement objectives in a dedicated view
Progress Reporting
Generates strategy execution reports from live data automatically
Cross-Team Alignment
Connects department initiatives to the same organizational priorities
Strategy Prioritization
Scores and ranks initiatives by direct impact on breakthrough goals
Initiative Linking
Ties every team initiative directly to a company-level objective
Closed-Loop Accountability
Keeps ownership, measures, and follow-through in one place
Customer stories
The results speak for themselves
“We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year. And these objectives are our direct lead indicators to the success of the business.”
Mark Hudoba
Executive VP · REHAU Building Solutions
“Just in the last year, we saved over $300,000. That made it easy to pitch to the owners to implement OKRs throughout the company.”
Deena Giordano Ullom
VP of People Operations · United Technical Support Services
“For us, the key factor was achieving full alignment between OKRs, projects, and tasks, supported by automation and KPI-driven governance. Profit.co provided a centralized portfolio management system – a single source of truth for all projects.”
David Serra
Head of Transformation & CMO · CELO Industry
“After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became 40% faster. Leaders now have clear, real-time visibility into progress.”
Suganya R.
Senior HR · Toyota Connected India
“One of the significant benefits we found was reduced time spent on reviews – 75% reduction of time spent in reviews and 84% reduction in time spent in PPTs for Executives.”
Gerardo Haro
CI Manager · Intuitive Surgical
“With Profit.co, we can assign tasks, track progress, and see how everything contributes to our overall goals and mission. Watching everything come together, from the bottom-up tasks to the overarching strategy, is incredible.”
Catherine Pelton
Communications Manager · RUNX1 Research Program
Integrations ecosystem
Connects to the tools
your teams already use
100+ native integrations with bi-directional sync. Progress in Jira automatically moves OKRs. Slack bots enable check-ins without leaving your workflow.
Browse all 100+ integrations →Enterprise Grade Security
Keep your company’s data secure and compliant with industry-leading security standards and certifications.
SOC 2 TYPE II
ISO 27001
GDPR
HIPAA
FAQ
Have questions? We have answers
What is the Hoshin Kanri module in Profit.co?
Profit.co’s Hoshin Kanri module is a structured strategy execution tool that connects long-term vision to annual priorities using the X-Matrix, Catchball, and PDCA cycle. It is the only Hoshin Kanri software that links organizational goal setting directly to OKRs, performance reviews, and project portfolios in one platform.
How does Profit.co compare to other Hoshin Kanri software?
Most strategy tools treat Hoshin Kanri as a standalone framework. Profit.co connects it natively to OKRs, performance management, and project portfolios so strategy, execution, and people data live in one place. No competitor offers this combination.
How long does Hoshin Kanri implementation take?
Most teams are live within 30 days. A dedicated customer success manager configures your X-Matrix, goal cascade, and review cadence during onboarding. Strategy execution does not pause while setup happens.
What integrations does Profit.co support?
Profit.co connects to 100+ tools including Jira, Microsoft Teams, Salesforce, Google Sheets, and Azure DevOps. Progress data flows in automatically so teams never enter status updates in two places.
Is Profit.co secure enough for enterprise use?
Yes. Profit.co is SOC 2 Type II certified and ISO compliant with 99.9% uptime and 24/7 live support. Data is encrypted in transit and at rest, meeting the compliance requirements enterprise and government procurement teams require.
Is there a free trial available?
Yes. Profit.co offers a 30-day free trial with no credit card required. Your team can build your X-Matrix, run Catchball dialogues, and set up your PDCA cadence during the trial before committing to a plan.
Still have questions?
Ask Questions →Ready to transform execution?
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